Go Beyond Google: Gathering Internet Intelligence

Go Beyond Google: Gathering Internet Intelligence





How often do you search the Web?

Over the last 15 years, the business world has seen the Web go from irrelevant to essential. Individuals with almost every job title now search the Web on a daily basis, making it the reference desk for the masses.

As Jeska Dzwigalaski of Linden Lab puts it, “Google makes us simultaneously smarter and stupider. Got a question? With instant access to practically every piece of information ever known to humankind, we take for granted that we're only a quick Web search away from the answer.” But if we take for granted that the information is out there, why is it often so difficult to find? How often do we walk away from the computer with that terrible feeling that the information was out there, we just didn’t find it?

As competitive intelligence professionals, we use Google and a wide variety of other Web-based tools to find very specific pieces of information, answer critical business questions, and support broader marketing and sales initiatives. In short, we help companies accelerate their sales and overall market share in their niche or industry.

We’ve written this book because everyone who goes to work and finds themselves staring at the search box can use our techniques to “Go Beyond Google” and get much more out of the Web in far less time. If any of the following information needs seem relevant to your work, then this book is for you:

Information on competitors. Current and future strategy, tactics, products, acquisitions, expansion or contraction, challenges, opportunities, culture, morale, wages,
promotions, and marketing.

Information on customers. Major initiatives, current and future businesses lines, expansion, cost cutting, hiring, layoffs, challenges, needs, mergers, and
acquisitions.

Information on key individuals. Organizational roles, responsibilities, initiatives, goals, ideologies, politics, interests, and quotes.

Information on industry trends. Where new trends are heading, who is backing them, and who is attempting to slow them down.

Our goal is to help you pull the pearls of information you are searching for out from the obscure recesses of your search results so they are front and center. In the process, you will also learn to find information that you previously didn’t know was available about the subjects you’re researching.

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Go Beyond Google: Gathering Internet Intelligence was also named as one of the 2009 / 2010 "Best Reads" in Competitive Intelligence by the Strategic and Competitive Intelligence Professionals association.









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